In the Financial Times luxury meeting, the CEO and chairman of LVMH which is the biggest luxury enterprise in the world Bernard Arnault said in the past five and six years the increasing trend of the luxury industry depends on extreme borrowing not the real increasing economy, at least this is the situation in the west.

“Many investors are very insensible, they want to join everything.” Arnault said, “The luxury industry is condidered as profitable so many people rush to purchase but don’t know how to operate.” Compared with this situation, LVMH slowed down its business movements to clear the lost brand like Christian Lacroix when at the same time it also made come little investment. For example, last year they bought the watch brand Hublot to stable its position in watch industry.And more you can see my blog.

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Brand positioning is to create brand, brand management is the precondition that success for the brand image and the process of target customers the best combination. Nike brand positioning in adidas based on their brand positioning in young players and follows the image of the brand creation adidas pyramid model, in the process of brand promotion for outstanding brand image.

And the brand image, Nike brand positioning of the targeted at 13-25 years of young men, good brand image and completed the targeted. And our country sports enterprise brand positioning in doing enough, according to the survey at the media companies in Beijing, Shanghai and guangzhou on sports brand in the market survey, let consumers to Nike and adidas and li ning brand humanized results in the consumer is a Nike and adidas young athletes of the image is a mature men, but for the image of the brand image is blurred li-ning, many people think that the image is gymnastics athlete. And no one can say basically, anta, and what is the difference between li ning brand. It can be seen, the Chinese sports brand image is blurred, therefore also inevitable impact target consumers and brand image.